The Revenue Workshop - Beat Your Goals Quarter After Quarter
Your Revenue Advantage

Beat Your Goals, Quarter After Quarter

Master the fundamentals while adapting to change.

Start Your Journey

Each newsletter covers one of three pillars: Selling, Leadership/Management, and Business Ownership with 14 essential topics you can use immediately with your team.

The Three Pillars

Master all 14 areas to build a winning business

Pillar One
Selling
The Full Revenue Lifecycle

Prospecting / Initial Outreach

Connect with high-potential leads.

Discovery / Qualification

Uncover needs and filter poor fits.

Presentation / Objection Handling

Turn resistance into momentum.

Closing

Secure commitment with smart negotiations.

Retention / Expansion

Create customer advocates.

Pillar Two
Leadership /
Management
High-Performance Sales Teams

Strategy / Team Building

Hire right and create winning culture.

KPIs / Process

Build repeatable, predictable systems.

Tools / Training

Equip teams for maximum output.

Performance Tracking / Recognition

Monitor and reward what matters.

Leadership / Innovation

Inspire teams to stay competitive.

Pillar Three
Business Ownership
Running the Whole Engine

Data-Driven Optimization

Refine strategy in real time.

Operations / Process

Streamline for efficiency.

Marketing / PR

Build awareness and demand.

Finance / Compliance

Protect profitability.

Why This Matters

The Problem

Most sales advice is fragmented. That's not how durable revenue engines are built.

The Source

This newsletter comes directly from eight books in Revenue Vs. Sales and The Focused Seller series.

The Approach

Revenue Vs. Sales defines the architecture. The Focused Seller sharpens execution under pressure.

The System

Together, they power a complete system across Selling, Leadership, and Ownership.

The Result

Master all fourteen areas. Stop reacting to quarters. Start designing them.

Eight Business-Focused Books

Series One
Revenue Vs. Sales
RevenueVsSales.com

Short-term sales motion vs. long-term revenue strategy

  • The Singular Focus: 100+ Tips to Maximize Your Revenue
  • Revenue Boost: The Ultimate Sales Plan in Five Steps
  • Straight Up Selling: Your Toolbox for Sales Excellence
  • People Drive Revenue: Talent Systems That Deliver Results
Series Two
The Focused Seller
TheFocusedSeller.com

How sellers and leaders level up in high-pressure environments

  • Maximizing Human Performance in Sales
  • The Sales Tactician: Spycraft Techniques for Revenue Success
  • Elevate: Mastering the Art of Sales Leadership
  • Beyond the Acquisition: Thriving with Private Equity Ownership

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