The Revenue Workshop System: 8 Books, 1 Proven Framework

Benefiting from The Revenue Workshop.

If you’ve ever asked: “What’s the difference between revenue and sales?”  You’re asking the right question.

At a high level: Revenue is what everyone wants. Sales is the system you build to get it consistently, efficiently, and at scale. 

That’s where The Revenue Workshop comes in. It’s not just a newsletter, a course, a training program, or a content library.  It’s a battle-tested framework drawn from over 25 years of growing revenue in tech, media, and private equity environments.

At the heart of the system are eight books, organized into two distinct series, each designed to equip you with the mindset, strategy, and tools needed to maximize revenue at every level of your organization.

The Eight Books of The Revenue Workshop System

Series One: Revenue Vs. Sales / RevenueVsSales.com

This is your foundation, clarifying the difference between short-term sales motion and long-term revenue strategy:

1. The Singular Focus: 100+ Tips to Maximize Your Revenue 

2. Revenue Boost: The Ultimate Sales Plan in Five Steps

3. Straight Up Selling: Your Toolbox for Sales Excellence

4. People Drive Revenue: Talent Systems That Deliver Results
   

Series Two: The Focused Seller / TheFocusedSeller.com

This is about execution how individual sellers and leaders level up in today’s pressure-filled environments.

1. Maximizing Human Performance in Sales:  Unlocking Your Best Results by Thinking Like a Business Owner

2. The Sales Tactician: Spycraft Techniques for Revenue Success

3. Elevate: Mastering the Art of Sales Leadership 

4. Beyond the Acquisition: Thriving with Private Equity Ownership

Try This Workshop: The Revenue Map Audit

Goal: Help your team connect daily actions to long-term revenue outcomes.

Instructions:

1. On a whiteboard (or shared doc), list your top 5 daily or weekly activities as a team.

2. For each one, answer: “How does this directly impact revenue?”

3. Highlight activities that connect to top-line growth, margin expansion, retention, or referrals.

4. Flag those that don’t and decide whether to cut, improve, or automate them.

Outcome: A team aligned around what moves revenue, not just what keeps them busy.

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The Revenue Workshop isn’t theory. It’s a field-tested system used by real leaders, in real markets, under real pressure.  

Each newsletter is based on one of over 300 workshops and worksheets found in the eight books of the RevenueVsSales.com and TheFocusedSeller.com book series.

To contact us, email [email protected]

Thank you for your time!